Contact No.: +91 33 2323 4538 / 2323 0056


Mr. Alok Gupta – Managing Director

A Production Engineer from Jadavpur University & MBA from IIM, Kolkata, Alok Gupta, in his illustrious career of twelve years (1985-1997) served in senior managerial positions for different blue chip companies in India. He handled various projects, independently and successfully, to the utmost satisfaction of the management.

In 1997 Mr. Gupta decided to start his own venture, PAR Enterprises (P) Ltd, with the aim of providing innovative tinting solutions to the Indian Decorative Paint Industry. Today, after almost two decades of operation, under the able leadership of Mr. Gupta, the Company has established itself as the market leader in offering Total Solutions on Paint Mixing and Dispensing application. Mr. Gupta also steers forward the Innovation & Technology development plan of the Company.


Mrs. Debjani Gupta – Director

Mrs. Debjani Gupta is an Arts Graduate from Kolkata University. Since the inception of PAR, Mrs. Gupta has played an important role in shaping and developing the Human Resources aspect of the organization. She has strived to achieve the company mission of nurturing its human resources as the most critical assets of the firm.


Dr. Manobrata Guha – Technical Director

Dr. Guha is an eminent personality in the Indian Paint Industry. He is highly qualified having obtained his Ph.D in Polymer Chemistry from West Germany. He is a brilliant scholar and was awarded West German scholarship to study in Germany. He is well versed in all types of Coatings. He has been the Director at the Indian Paint Research Centre, Jadavpur University. He has deep knowledge in POS Tinting system and is familiar with all types of Colorants used in POS tinting system. With his deep knowledge and experience of the industry, Dr. Guha handles the Technical Department of the organization.