Contact No.: +91 99030 88268 / 86979 82930


Mr. Alok Gupta – Managing Director

A Production Engineer from Jadavpur University & MBA from IIM, Kolkata, Alok Gupta, in his illustrious career of twelve years (1985-1997) served in senior managerial positions for different blue chip companies in India. He handled various projects, independently and successfully, to the utmost satisfaction of the management.

In 1997 Mr. Gupta decided to start his own venture, PAR Enterprises (P) Ltd, with the aim of providing innovative tinting solutions to the Indian Decorative Paint Industry. Today, after almost two decades of operation, under the able leadership of Mr. Gupta, the Company has established itself as the market leader in offering Total Solutions on Paint Mixing and Dispensing application. Mr. Gupta also steers forward the Innovation & Technology development plan of the Company.


Mrs. Debjani Gupta – Director

Mrs. Debjani Gupta is an Arts Graduate from Kolkata University. Since the inception of PAR, Mrs. Gupta has played an important role in shaping and developing the Human Resources aspect of the organization. She has strived to achieve the company mission of nurturing its human resources as the most critical assets of the firm.